Join Electrolux Design Lab 2012

Filipinos have always proven their creativity can be put on top with the best of the best worldwide. How many times have we heard Pinoy designers of accessories and gowns to softwares and games conquered international competitions.  

This year, Electrolux Design Lab, on it's 10th Anniversary, invites international design students to join in another challenge that is tied to Electrolux professional heritage in a theme that stimulates all senses.

Electrolux Design Lab is a global annual design competition inviting students and recent graduates of industrial design to compete for a six-month paid internship and prize money by submitting ideas that develop the sensory experience of home appliances. This year the jury will also take special note of the aesthetic qualities of the concept and the way textures and surface materials have been used.

Eight finalists will each be invited to participate in a final event in the autumn of 2012 held within a European city (to be announced) to present their individual concept to a jury of expert designers. The jury will consider entries based on intuitive design, innovation, aesthetic qualities and consumer insight when awarding the first prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also on offer.

As demonstrated in the Cube by Electrolux, the world of professional cooking is all about the experience. It’s not about achieving the perfect inner temperature of a steak for the sake of science or performance. It’s about designing the best possible experience for your guests. The creative force behind the experience is the merger of intuitive and innovative appliances with the creativity of the chef and carefully selected high quality ingredients.

The brief for Electrolux Design Lab 2012 challenges design students to draw inspiration from professional experience creators (chefs, architects, interior designers, hotel designers etc.) to design home appliances that will provide a fuller sensory experience. It might be through state of the art technology or it might be through a clever blend of textures and surfaces

Entrants will also need to consider the heritage of Electrolux. Submissions should reflect Scandinavian Design values by being sensitive to the environment, providing intuitive ease of use and aesthetic appeal

“I believe the importance of our sensory perception is underestimated in a lot of today’s design. Too much importance is accorded to the visual. What if we could incorporate our other senses into design? Could we smell who’s calling? Or feel what’s on TV?” says Henrik Otto SVP of Global Design at Electrolux.

Deadline for entry is June 1, 2012 via the Electrolux Design Lab website: www.electrolux.com/designlab.

Nescafe Decaf Summer Picks promo

Want to spend a coffee break overseas this summer? 

Just buy our special NESCAFÉ DECAF promo packs na available sa leading supermarkets nationwide at i-enter ang promo code sa NESCAFÉ Facebook fan page. Get a chance to win our grand prize of a relaxation package trip for four (4) to Hong Kong, Singapore, or Malaysia! Oh di kaya’y manalo ng Sodexho GCs worth 2,500! The more entries you send, more chances of winning! Kaya magrelax na with NESCAFÉ DECAF!

Win a trip for four to Hong Kong, Singapore, or Malaysia this summer.

Take your pick!

With NESCAFÉ DECAF Summer Picks Promo, you can make more relaxing summer memories. Treat yourself and your friends to a fun trip abroad!

It’s so simple!

1. Buy special NESCAFÉ DECAF promo packs and scratch off the promo code.
2. Like the NESCAFÉ DECAF Summer Picks app on Facebook, register, and key in the promo code.
3. Pick the travel prize you want to win: a trip to Hong Kong, Singapore or Malaysia.
4. Attach your face onto the picture of your desired prize. You may upload or use the app webcam.
5. Aside from the grand prize, we’re also raffling off forty (40) Sodexho Gift Checks worth P2,500 each.

Promo runs from March 1 to May 31, 2012 only, so start sending in as many entries as you can. Visit us at http://apps.facebook.com/nescafesummerpicks/. Enjoy your summer!

Unilab Ideas Positive: Php 1.5 million seed money to be given away

Calling college students! Help transform communities with the Filipino youth.

Young minds coming together can spark great ideas.

Believing in the youth’s ideas and their desire to make a positive difference, Unilab Ideas Positive, a social marketing clinic and competition-in-one, provides a venue for college students to share their innovative and sustainable ideas to address the health and wellness concerns of their communities—and turn those ideas into reality.

To help the youth turn their ideas into concrete health and wellness programs for their communities, Unilab Ideas Positive provides them with:

A) A 3-day social marketing boot camp, where they learn and understand social marketing approaches from a pool of experts using current and relevant social marketing practices and case studies, and

B)  A seed money so they can implement their social marketing programs within six months.
Now on its third year, Unilab Ideas Positive gets even better with a focus not only on positive ideas, but also on positive outcomes—creating a difference where it matters, in partnership with the Filipino youth.

Unilab Ideas Positive is now expanding from Metro Manila to the entire Philippines, covering North Luzon, South Luzon, Visayas, and Mindanao. More college students will, thus, have an opportunity to help transform their chosen communities with their social marketing ideas.

And because more positive ideas will be developed, more communities will benefit. Fifteen (15) teams will each be given Php100,000 seed money from Unilab Foundation for the implementation of social marketing programs—a total of Php1.5 million seed money.

Indeed, it’s an even more exciting Unilab Ideas Positive this year with bigger prizes at stake. But more than the prizes, it’s the opportunity to come together for a shared goal of a healthier nation that makes Unilab Ideas Positive a rewarding venue for the Filipino youth to make a significant contribution where it is needed most.

Want to be part of this transformative journey towards a healthier Philippines? It’s time for you to team up for a healthier nation! Start sharing your idea by visiting www.unilabideaspositive.com.